BlueLink website wins Golden Top Com 2010 in Web Design category

The BlueLink Group’s website - www.bluelinkservices.com - has received the Golden Top Com Corporate Business Award 2010 within the “Web Design” category. Brandimage - Desgrippes & Laga helped BlueLink design and implement this website (launched on 2 April 2009, one year to the day after the Group’s name change). It is not only the first external communication tool created for BlueLink but also a milestone in the Group’s global rebranding project: upmarket positioning in the remote customer care solutions market, a new name and corporate identity.  

BlueLink puts people - its greatest asset - in the spotlight  

The website puts people at the heart of communication through pictures taken as part of the project. The visuals add a touch of frankness and reality to the site, as all models are BlueLink employees, photographed at work. “The website shows the teams as they really are, going about their usual tasks in their usual setting; it allows to demonstrate their customer focus and the pride they take in working for the company”, comments Tanguy de Laubier, BlueLink CEO.    

Dynamic and user-friendly design increases added value

The pages of the website reflect the real life within the company. The two-column format evokes the feel of a quality magazine. The palette is a combination of the dominant company colours (blue and light beige) as well as a range of bright and warm colours suggesting contact, warmth, action, and friendliness – perceptions associated with the company and its business. What makes the style special is the prevalence of full-screen visuals, brightly-coloured areas and dynamic graphics where variations of the red dot from the logo help differentiate between the major sections of the website.

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Elegant and effective, the website helps the brand stand out in its market, reinforces BlueLink’s position as an upmarket leader offering high value-added solutions and promotes the expertise of its teams and the quality of its services. The Golden Top Com prize (awarded by a jury of advertisers and experts) is a recognition of what our clients and partners already believe and our teams are proud of.