BlueLink creates Innovation Unit

As the area of customer relations is currently experiencing a radical change, together with various ways of communication between the brand and clients, who become diversified, BlueLink creates Innovation Unit related to the General Management of BlueLink and structures the offer on the multi-channel basis. Its aim is to provide a customer with a custom-made solution, adjusted to the market development.

In order to keep its dynamics, Sylvie Ramaroson, in charge of the new Innovation Unit, and Claire Jonval, Innovation project manager, will be dealing with the following missions:

• Retain the previous rating of the market and its trend,

• Identify the pool of customers significant for BlueLink, and to create new ideas,

• Make a selection of innovative projects after having come through an in-depth study and stages of prototype,

• Contribute to the continuous improvement of the solutions suggested to the customers.

“Innovative organizational, technological and economic solutions of high creative value are essential in that they are to respond to the current needs and to go through the turn of the Customer Relations 2.0.” Sylvie Ramaroson, Innovation Unit Manager.