Views and ideas


In Okinawan culture (southwest Japan), ikigai is viewed as a reason for getting out of bed in the morning. It might be seen as the equivalent of “joie de vivre” and “raison d’être” and seems to be what lies behind the longevity of the Japanese living in this region. Ikigai is necessarily relative to the culture of each individual, an integral part of our identity. It invites us to ask the right questions in order to identify the talents or passions that motivate us every day. It allows us to connect up the dots in our profiles: our know-how, life skills, values, desires, strengths, qualities, etc. To leave our comfort zone and enter our talent zone and so find the reasons that give meaning to what we do. Beyond the famous “Know thyself” from Socrates