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Today, it is no longer enough to create loyalty among customers: their engagement is the key to success for brands. In this context, BlueLink has chosen to turn the Operations Department into the Customer Engagement Department. More than just a change of name, it reflects a new posture, a realisation, a will to celebrate the very essence of Customer Relations.

 

The word “Operations” boxed us in to processing and commercial transactions. However, it is customer relations in the noble meaning of the term, based on engagement, which is the epitome of our business. Faced with changing expectations and practices, traditional loyalty levers are no longer sufficient. The quest for meaning has gained strength and vitality. All of humanity’s knowledge is just a click away