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Sylvie Ramaroson

Innovation and marketing director

Publications

 

Customer care is evolving in the digital era and focussing on social media partnership. As part of this transformation, customers are getting more empowered via social media and demanding more from their favorite brands. They require 24/7 customer care and brands that will respond to them seamlessly and quickly on every channel. Social media’s emergence as customers’ preferred communication channel is fuelling the move to providing customer care via social media channels such as Facebook and Twitter.

 

This free white paper combines best practice from an international contact centre operator, social media experts and a global think-tank of consumer care professionals to deliver actionable recommendations

 

Learn the why, when and how of integrating social media into contact centres to meet the demands of today’s social generation.