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On December 9th, BlueLink will conduct a breakfast conference organised by the “Cercle du CRM” on the theme: Customer service excellence inspired from the luxury world: what usage for mass-market, including low-cost? How to bring about preference, recommendation and repeat purchase when the product, the price and the service no longer make any difference between competing brands?

Based on their experiences, Air France will bear testimony to its customer service excellence project “Signature of Services”, applied to its Customer Service Flying Blue, and BlueLink that will suggest fast and easy methodological approaches.

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Since October 2014, the BlueLink Group has been a member of the “Cercle du CRM”.

The breakfast conferences organised by the “Cercle du CRM” are forums for exchanges around Customer Care and thematic meetings in which one or several experts:

  • showcase their experiences and best practices
  • exchange around the technological developments and their impacts on Customer Care strategies
  • reflect on the future of Customer Care