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China Southern chooses BlueLink to manage its customer relations

10 Décembre 2018

The third largest airline in the world has chosen the BlueLink Group to develop and manage its European customer service

BlueLink, an expert in customer relations, has won the trust of a major player in the global air transport industry: China Southern. With 2,000 employees worldwide, the BlueLink Group supports brands with the design, implementation and development of their customer relations in 35 languages in the travel, air transport, tourism, luxury and culture sectors.

Dedicated customer service

This customer service team, implemented in just three months, is based in BlueLink’s Prague centre. Today, with 11 brand ambassadors and 3 managers, it covers a wide range of expertise and services: sales, after-sales service, internet assistance, baggage assistance and claims management. The China Southern customer advisor team is made up of native speakers of French, English, Spanish, German and Italian, to communicate with the airline’s European customers in five different languages.

“Five years ago, the Chinese president announced the reopening of a new trade corridor between China and its Western and European partners. Our partnership with China Southern allows us to be part of this new Silk Road,” said Tanguy de Laubier, CEO of the BlueLink Group.

A successful business launch

On November 26, the official launch of the new customer service unit took place in Prague, in the presence of H. E. Zhang Jianmin, Ambassador of the People’s Republic of China to the Czech Republic, as well as a Chinese delegation from the airline.

“I would like to congratulate the staff on the successful launch of China Southern’s multilingual European customer service!” said H. E. Zhang Jianmin, Ambassador of the People’s Republic of China to the Czech Republic. “With the new Belt and Road Initiative as a driving force, China and the Czech Republic have been able to meet a major challenge in the area of civil aviation: creating connectivity and eliminating language barriers between the airline and its European customers.”

Press contact

The Group Press and agency is happy to answer all your questions

Giada Martufi

+33 01 58 68 24 60