New BlueLink centre in Prague to focus on innovation and digital
25 Avril 2016
BlueLink, a key player in customer relationship management, is opening a new centre in the capital of the Czech Republic. The new location is to be the company’s hub of digital customer relations expertise. By creating a work environment that is completely different from the market standards, BlueLink aims to increase the company’s efficiency and, as a result, that of its clients. BlueLink has centres across 5 continents that support businesses in the travel, air transport, tourism, luxury and culture sectors in the design, implementation and development of their customer relations strategies. Last year, the company achieved a turnover of 64.5 million euros.
Interactivity and efficiency combined
The BlueLink site is located in the Florentinum Business Centre, right in the heart of the historic centre of Prague. Its 2,900 m² of office space bring together almost 500 experts of 50 nationalities that provide customer relationship management for prestigious brands in 19 different languages.
At the cutting edge of technology, the new service centre features open-plan areas designed especially for employees to share office space and meet with their colleagues in the centre of the action without disturbing anyone. It is an amazing place with lots of synergy and an ethos of exchange, sharing and co-working. By providing innovative facilities, creative meeting areas, multi-purpose rooms, silent areas and spaces for relaxation, all at the heart of the new site, BlueLink wanted to create a world of collaboration to promote initiative-taking, openmindedness and co-construction.
“In order to bring out the talents of our employees and promote creative risk-taking but also to respond to the issues of our customers as well as possible, the BlueLink team in Prague has conceived a universe that breaks away completely from platforms in the traditional sense of the word. They have created an informal, dynamic environment that offers the latest technological facilities. We are convinced that an innovative work environment enables our employees to be more efficient and bold in their thinking, and to perceive their profession differently on a daily basis”, explains Tanguy de Laubier, CEO of the BlueLink group.
Hub of digital expertise
In a digitised environment and faced with customers who are continuously online via multiple channels, the BlueLink teams support brands in developing their customer relations strategy, especially in meeting the new challenges linked to digital transformation.
Google Talk, WeChat, WhatsApp, Messenger, Facebook, Twitter, Instagram, YouTube, Weibo… customer interactions are managed on the various digital channels via the latest community management platforms (Salesforce Service Cloud, Media Injection, etc.).
Brand Ambassadors, Team Leaders, Community Managers and Digital Managers: all these experts provide customer service on the social networks of several brands, in particular the airlines Transavia and HOP!
“Supporting a brand in its digital transformation, while keeping the human element at the centre of priorities is a real challenge. In BlueLink, we have found a partner capable of supporting us in all our projects, with real commitment in the teams to meet new challenges! The implementation and development of social networks in our strategy is, moreover, proof of this successful collaboration, based on respect and on a shared vision of customer relations”, says Jerry Downing, Webcare Manager of Transavia.
The ambition of this centre is to offer a tailor-made service to support brands in their customer e-relations strategy.
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