Our mission
Through a consulting approach in line with the strategy of each partner brand, we support businesses with the design, implementation and development of their customer relationships to make them a key factor for success. The fields of expertise that characterise the company’s added value include customer insight, multilingual activities (34 native languages spoken) spearheaded by our brand ambassadors, and technological innovation. BlueLink now has a workforce of 2,000 employees throughout the world and is able to centrally orchestrate all customer relationship activities, whatever the channel or geographic region may be.
An Air France subsidiary created in 1992, we have been working in partnership with prestige brands in the air transport, tourism, luxury and culture sectors for over 20 years.
Certified Quality

BlueLink has been NF Service EN 15838 “Customer Relations Service Centre” certified, for all its centres since 2011.
[Certification awarded by AFNOR Certification in recognition of quality of service delivered to the end customer].

8/10 – that’s the satisfaction score awarded by the brands who have chosen us. Our Net Promoter Score is 69/100.
[Source: BlueLink 2014 survey on brand satisfaction]

BlueLink is certified PCI DSS for all its centres worldwide.
[The PCI DSS Standards, defined by 220 requirements and 1,400 control points audited every year guarantees that all the players involved in the handling of bank cards meet the best practices in terms of security across all its components: applications and networks protection, monitoring of processes, access to physical locations, awareness-raising actions towards staff, and management of vulnerabilities]
A responsible partner
BlueLink obtained the CSR label (Corporate Social Responsibility) in 2008. Since 2014, the Group’s 4 centres have been certified.
[The CSR aims to promote the best social practices of the major figures in customer services.
Through a consulting approach in line with the strategy of each partner brand, we support businesses with the design, implementation and development of their customer relationships to make them a key factor for success. The fields of expertise that characterise the company’s added value include customer insight, multilingual activities (34 native languages spoken) spearheaded by our brand ambassadors, and technological innovation. BlueLink now has a workforce of 2,000 employees throughout the world and is able to centrally orchestrate all customer relationship activities, whatever the channel or geographic region may be.
Certified Quality
BlueLink has been NF Service EN 15838 “Customer Relations Service Centre” certified, for all its centres since 2011.
[Certification awarded by AFNOR Certification in recognition of quality of service delivered to the end customer].
8/10 – that’s the satisfaction score awarded by the brands who have chosen us. Our Net Promoter Score is 69/100.
[Source: BlueLink 2014 survey on brand satisfaction]
BlueLink is certified PCI DSS for all its centres worldwide.
[The PCI DSS Standards, defined by 220 requirements and 1,400 control points audited every year guarantees that all the players involved in the handling of bank cards meet the best practices in terms of security across all its components: applications and networks protection, monitoring of processes, access to physical locations, awareness-raising actions towards staff, and management of vulnerabilities]
A responsible partner
[The CSR aims to promote the best social practices of the major figures in customer services.
BlueLink in figures
Our history
- 1992
- 2001
- 2003
- 2005
- 2007
- 2008
- 2009
- 2010
- 2011
- 2013
- 2014
- 2015
- 2016