Snowflake World Tour Paris 2026: BlueLink shares its vision for data-driven transformation 

On 15 October, at the Palais des Congrès in Paris, BlueLink took part in the Snowflake World Tour Paris 2026, the annual event dedicated to data and artificial intelligence organised by Snowflake, a cloud solutions provider. 

On this occasion, Florian Grumiller, Deputy Director of Operational Performance and Data at BlueLink, joined several digital transformation experts for a panel discussion focused on accelerating innovation through data, AI and intelligent agents. 

Data as a driver of transformation 

During his presentation, Florian explained how BlueLink leverages data to support its transformation and enhance operational performance. In an environment where information volumes continue to grow, the challenge is no longer to produce more reports, but to enable teams to make the right decisions at the right time. 

This approach is built on a strong belief: the value of data is not measured by the number of analyses produced, but by its ability to inform action and accelerate decision-making. 

From idea to action in just a few weeks 

To illustrate this approach, BlueLink shared a practical example developed using Snowflake technologies: a conversation analytics platform designed to analyse customer interactions at scale. 

Built in record time, this first interface enables users to query conversations based on KPIs defined by different business functions. Teams can rapidly identify the main reasons for customer contact, detect friction points in customer journeys and uncover practical opportunities for improvement. 

Beyond analytical gains, AI is also transforming ways of working. By significantly reducing the time between an idea and its implementation, it enables teams to test new use cases more quickly, assess their value sooner and continuously adapt their actions. Instant analysis of large volumes of interactions also creates new opportunities for operational management and customer experience improvement. 

Active engagement within the data and AI ecosystem 

The event also provided an opportunity for BlueLink teams to meet key players from the data and artificial intelligence ecosystem, including Snowflake, AWS and a range of technology partners. These exchanges are instrumental in advancing ongoing projects, exploring new innovation opportunities and staying at the forefront of market developments. 

Through this participation, BlueLink reaffirmed its ambition: to harness data and artificial intelligence to drive operational performance and customer experience through a pragmatic, results-oriented approach focused on real business needs.